Today I was driving up the road to Vegas for the 4th and I saw a very familiar billboard. Looking back at me was a delicious strawberry chicken salad, on a dark brown background. The font seemed similar too; but, instead of the familiar Panera Bread branding was PARADISE BREAD CAFÉ. What??
I immediately assumed that some major Chinese-style intellectual property theft was going on, so I turned to my trusty CrackBerry and decided to check the situation out.
Turns out that much like daylight savings time or a sane state legislature, Arizona doesn’t have Panera Bread, but its own version. It’s called Paradise Bread Company and it is a wholly-owned subsidiary of Panera. I haven’t been to one yet, but I will have to check it out.
I also was indeed wondering why I hadn’t seen any Paneras here yet; guess that mystery’s solved.
peace and love from the grand canyon state,
pb
There are no Panera's in DC (like actually none, you have to go out to Bethesda) and it breaks my heart daily. Lucky you found a substitute!
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